Combining our complementary expertise, we deliver strategic consultancy tailored to the wellness industry.
Devora Ivanova brings a strong foundation in holistic well-being, alongside hands-on experience in sales, social media management, and content marketing. Her ability to craft authentic, high-converting content and engage wellness audiences online ensures brands are seen, heard, and trusted.
Sally McManus adds over a decade of proven success in B2B sales strategy, organisational growth, and high-level client acquisition, having generated substantial revenue and long-term partnerships for leading businesses. Together, we merge soulful branding with sharp commercial acumen—offering sales and marketing strategies that elevate conscious businesses with purpose and profit.
2024 was a pivotal year for both of us as we made bold choices to transform our lives, driven by a vision for authenticity and growth. It was a year of stepping out of our comfort zones, challenging the norms we had known, and embracing the possibilities that lay ahead. Our desire to live in alignment with our true selves motivated us to seek out new experiences, connections, and opportunities for personal and professional development.
Bali became the backdrop for our journey. It was in this beautiful environment that our paths crossed, sparking a powerful collaboration that felt destined to happen.
What connects us is not just our shared backgrounds in sales and business; it’s our unwavering passion for wellness and fostering community. This convergence felt like fate, inspiring us to combine our diverse experiences and aspirations to create something truly beautiful together.
Together, we founded Wellness Consult to empower wellness businesses to thrive.
Our mission is clear: to share our insights and expertise, helping wellness businesses enhance their sales strategies and navigate their paths toward sustainable growth and success.
Our Values
Hi, my name is Sally.
I grew up in the New Forest (in the South-West of the UK) with my parents, two cats, two sisters and one brother. From a young age, I always enjoyed wellness, fitness, entrepreneurship and learning how businesses worked (The Apprentice was my favourite TV show!).
I studied Business Management with Entrepreneurship at The University of Winchester and later moved to London; where I spent 7 years working in corporate software sales. Seeking a new career direction, I joined the MBA programme at Imperial College Business School, gaining new knowledge; international experience; and friends for life. After successfully achieving my MBA at the end of 2023, I felt the desire for another change.
After years of loving yoga, wellness and fitness; I decided it was time to complete my Vinyasa Yoga Teacher training in the beautiful island of Bali, Indonesia. It was this experience that triggered my desire for an even bigger change, so, in April 2024 I decided to move to Bali to pursue a different way of life.
My life in Bali is entirely different to my London life; I’m learning and growing more than I ever have, embracing my strengths, weaknesses and vulnerabilities on a path to becoming my most authentic self. I now want to help wellness businesses to grow and to sell better; in the most authentic way.
I’m still working on my yoga practice; teaching Vinyasa Yoga online and I have since combined my passions (in wellness, yoga and entrepreneurship) to launch my own consultancy, together with my business partner and good friend Devora, WellnessConsult.
Hi, I’m Devi!
Originally from Bulgaria, I embarked on a journey to the UK in 2014 to pursue higher education, where I earned my degree while experiencing the vibrant life of London. It was during this time that I unexpectedly ventured into sales—a decision that transformed my understanding of connection, resilience, and personal growth.
But my life took a significant turn when I signed up for a yoga class on a whim. That decision was a catalyst, sparking a bold exploration of what truly resonated with me. I began seeking out work, relationships, and experiences that aligned with the person I was becoming. Challenging the status quo, I envisioned a life more in tune with my authentic self.
At the end of 2023, I made a courageous decision that further altered my trajectory: I packed my life into a suitcase, leaving behind my full-time job and the familiar comforts of London, and boarded a one-way flight to India. My mission? To deepen my yoga practice as both a student and teacher, embracing uncertainty with the trust that this leap of faith would lead me to new opportunities.
Fast forward to today, and I’ve been embracing the vibrant lifestyle of Bali for nearly a year. Since settling here, I have fully immersed myself in merging my passions for wellness, yoga, and sales, culminating in the creation of Wellness Consult, alongside my partner in crime, Sally.
My dedication lies in empowering wellness businesses to thrive while aligning closely with their core values. Together, Sally and I aspire to inspire others to pursue their dreams and champion meaningful change in their lives.
When I’m not working (although can you really call it work?) You can find me at the Muay Thai gym or exploring the island on my motorbike.
Join us on this incredible journey as we empower individuals and businesses alike, embracing the transformative power of authenticity and connection in everything we do!
With Gratitude,
Devi
© WellnessConsult 2025
